TikTok is introducing a fresh option that allows them to lessen the volume of AI-created videos appearing in their streams. This initiative comes as the platform revealed that it currently hosts in excess of 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread release. This development aligns with a surge in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A significant portion of this material is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, including digital art to informative clips, and we aim to provide users the option to see more or less of that, based on their own preferences,” stated a spokesperson.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its network identified as AI-generated. Overall, in excess of 100 m pieces of content are uploaded to the app each day, making AI-generated material a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of AI-generated videos they see by opening the content preference feature in the application and selecting AI-made media. Additional categories that currently be controlled under the tool cover current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s policies mandate content makers to tag “realistic” artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the platform will from now on attach an “AI-made” label to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is intended to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The company is additionally introducing a $2m awareness program for experts and institutions to create informative material about ethical AI use. This project will benefit educational bodies specializing in teaching coding and technology.
Moderation Strategy
The platform has defended its content review process, during debate over intentions to cut jobs for hundreds of review team members in the UK. It is planning to reduce a significant number of roles in its user protection team in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by people. The company stated a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
